I’ve been meaning to write this for a while, but just never got around to saying it.

Short and sweet… Here I go.

THERE’S NO SUCH THING AS A SIX-PACK

(6-PACK, 12-PACK, CASE, or otherwise…)

OF BEER IN UKRAINE.

It’s the strangest thing. I mean, I would think that it would foster higher beer consumption when you bundle beers together, no? It should lead to more beer being sold, no? Not to mention the basic fact that using a bit of cardboard to bundle beers together makes them SIGNIFICANTLY easier to carry and transport.

Instead, every beer is sold individually. I’m not kidding! And they sell minis (0.3L), standards (0.5L), large (1.0L), and very large (2.0L) beers.

Instead of this:

You have this:

Strange. Really. Especially because there is so much beer being consumed.

I see a business opportunity here.

Maybe someone else knows something about the market that I don’t.